Den 2.7 km långa Golden Gatebron är inte världens eller ens San Franciscos längsta bro men det är dess vackraste.

Bron byggdes 1937 och är idag ett av USA:s och världens mest kända byggnadsverk. Och kan man tillägga, varumärken.

Vilket är orsaken till att kommersiella intressenter har försökt köpa in sig i bron och förvandla den till en enda stor reklambroschyr. Alla som bor här i trakten kan du dra en suck av lättnad, i alla fall för den här gången eftersom bron kommer att förbli allmän egendom.

Jonathan Curiel skriver i San Francisco Chronicle om försöken att kommersialisera Golden Gatebron: Golden Gate Bridge directors reject sponsorship proposals

After two months of public debate about a plan to bring corporate advertising to the Golden Gate Bridge, district officials voted Friday to scuttle the idea.

The plan, which would have allowed “discrete” corporate logos in visitor areas of the bridge, outraged critics, who called it “crass commercialism” and a “degrading” of the historic span.

Supporters said the proposal would have raised much-needed revenue for the district – more than $3 million a year – and might have staved off a future toll increase.

The original proposal, announced in August, called for advertising from three to five “lead partners” on signage, trash cans and other parts of the bridge’s south side visitors’ area.

In response to public outcry, the plan’s architects created two alternatives that were revealed Friday: One would have limited the advertising to five locations on the south side of the bridge and the number of lead corporate advertisers to two; the second would have limited corporate advertising to a bridge “recognition wall.”

On a voice vote, board members rejected all three plans. Even those who had previously supported the original proposal voted no.

En liten seger för sunt förnuft.