Instagram killed the retail store – #GenZ rewriting the rules of fashion retailhttps://t.co/yALxp5WrHf#retailtech #omnichannel #innovation pic.twitter.com/aueiBuzyYg
— Laurenti Arnault (@lefashiontech) April 8, 2017
Att miljoner och åter miljoner ungdomar i Generation Z delar med sig av sina modefavoriter på Instagram och andra appar är redan välkänt. Liksom att det utsätter modekedjorna för ökat tryck. Något som Ian Frisch målande beskriver på BloombergBusiness Week Instagram Killed the Retail Store
The members of Gen Z are rewriting the rules of selling fashion
One Sunday in November 2015, Alexandre Daillance (known by his nickname, Millinsky, which he made up), woke up slightly hung over in his Wesleyan University dorm room. Then 18 years old, the Paris-born upstart fashion designer did what any teenager would do first thing in the morning: He grabbed his phone.
He had dozens of notifications from Instagram, all showing he’d been tagged in a photograph of Rihanna. Still bleary-eyed, he realized she was wearing one of his hats—a simple baseball cap fronting his slogan “I Came to Break Hearts.” Within days he’d sold more than 500 of them. “So many were ordered so quickly that we had to shut down the web store,” Millinsky says. Soon celebrities such as rapper Wiz Khalifa and millennial icon Zendaya were wearing his designs. He was overwhelmed.
Ett exempel på hur mobila appar påverkar oss alla och det samhälle vi lever i.